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The Technology Behind

How Imgr Works

A deep dive into the technology that makes your images load 10x faster without any effort from you.

1
Step 1

1-Minute Install

No CMS plugin. No build step. No URL rewrites. Just paste one line of code in your website header and every image is instantly optimized.

  • Works on any platform: WordPress, Shopify, Wix, custom...
  • No server configuration required
  • No coding knowledge needed
Paste in your <head>

<script 
  src="https://cdn.imgr.ch/client.js"
  data-key="pk_live_...">
</script>
That's all you need
Adaptive Sizing in Action
Mobile 480px
Tablet 1024px
Desktop 1920px
Learning from real users...
hero-image.jpg render: 1440px
product-thumb.jpg render: 320px
2
Step 2

Smart Learning

Imgr watches how your images actually render on visitor screens, then automatically serves the perfect size next time. No manual configuration.

Learns actual render dimensions

Not viewport width — the exact pixel size your images display at.

6 smart breakpoints

480, 768, 1024, 1440, 1920, 2560px — covers 99% of devices.

3
Step 3

Format Negotiation

We automatically serve AVIF to Chrome, WebP to Safari, and fallback to JPEG for older browsers. Zero configuration from you.

AVIF
Best Quality
-70%
file size
WebP
Wide Support
-50%
file size
JPEG
Fallback
-30%
file size
Automatic Detection
Chrome Chrome
AVIF
Safari Safari
WebP
Firefox Firefox
AVIF
Origin Fingerprinting
Original image cached
fingerprint: a7f3b2...
You update the image
New fingerprint detected: c9d1e4...
Auto-purge CDN cache
Fresh image served globally
No manual cache purge needed!
4
Step 4

Stale Detection

Ensures fresh images without cache purge headaches. When you update an image, we detect the change and automatically refresh the CDN.

Origin fingerprinting

We track ETag/Last-Modified headers to detect changes

CDN integration

Automatic edge cache invalidation worldwide

Zero action required

Just update your image, we handle the rest

Ready for instant images?

Join thousands delivering faster experiences with Imgr.

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